image by motofarondo.net
The presence of the Chevrolet Cruze is predicted to steal the medium sedan market has been dominated by the Toyota Altis and Honda Civic.
Thus expressed Product Planning & Business Development Manager of PT General Motors Indonesia AutoWorld (GMAI) Harry Yanto was interrupted by the "Media Drive Session" in Bandung, West Java, on Monday (8/3/2010).
By design, he said, Cruze berafa between Altis and Civic. "If Altis has the elegant, sporty Civic, now Cruze have it both ways. Sportynya elegant element also has," he said
Also, added Harry, when he saw the price with a series carried Cruze features, ranging from safety features to entertaiment, the Cruze sedan classified as a value for money.
"In addition Cruze also become a global product that will be circulating throughout the world. It was a distinct advantage because with a global product, features and quality have become the world standard," he said.
Because of that he expresses, if the market Altis and Civic each of 200 units and 250 units of the Cruze will steal their second 10 percent of the Japanese sedan market.
He also targeted, Cruze would sell approximately 100 units per year. "This month we will be coming 10th Cruze units from Korea, and April 50 units. So be ready when demand was more than 100 units per year," he said
"We're not number one brand, but we sure can steal the market from the brand," he concluded.
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